Logo versions
Follow these guidelines to ensure the Octopus Deploy logo always looks its best. Our full logo is the combination of the Octopus icon with the wordmark. We also have a version with just the icon.
Primary logo
The Octopus Deploy logo in the horizontal orientation is the primary version and should be used in most cases.
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Octopus Deploy Vertical logo
Our vertical logo is only to be used when our horizontal logo looks small compared to the other logos surrounding it. For example, on square-shaped event sponsor tiles.
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Octopus Deploy monochrome logos
Our monochrome logo is only used when the full-color logo is not possible. Examples of where this logo may be used is black-and-white print material or a collaborator’s website whose style is to use monochrome sponsor or partner logos.
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Logo mark
Use the mark on its own only if you do not have enough room for the full logo or when the Octopus brand has already been established. While the mark can exist without the wordmark, the wordmark should never exist without the icon.
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Logo Usage
Logo best practices
✓ Use the primary logo if possible
✓ Always scale the logo proportionally
✓ Use the correct color version
✓ Allow sufficient clear space around the logo
✓ Ensure the logo is larger than the minimum size
✕ Rotate the logo
✕ Change the color of the logo
✕ Distort or warp the logo in any way
✕ Use the wordmark without the icon
✕ Change the typeface or manipulate the wordmark or icon
✕ Use the vertical/monochrome when primary logo
can be used