Logo

Logo versions

Follow these guidelines to ensure the Octopus Deploy logo always looks its best. Our full logo is the combination of the Octopus icon with the wordmark. We also have a version with just the icon. Each logo layout has two color options (1) color and (2) white.


You can download the Octopus logo files in various formats at the brand page of our website.

Primary logo

This logo is the primary version and should be used in most cases.

Octopus Deploy Logo Color

Octopus Deploy Logo Color

Use on a white or light background

Octopus Icon White

Octopus Icon White

Use on a cyan or dark background

Icon only

Use the icon on its own only if you do not have enough room for the full logo or in cases when the Octopus brand has already been established. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Octopus Icon

Octopus Icon

Use on a white or light background.

Octopus Icon White

Octopus Icon White

Use on a cyan or dark background.

Logo Usage

Logo Clear Space

Logo Clear Space

It's important to maintain spacing around the Octopus logo to avoid overcrowding. The minimum clear space around the logo is equal to the height of the capital “O”.

Logo Minimum Size

Logo Minimum Size

When significantly reduced, the logo will become illegible. Shown below are the minimum widths we recommend to preserve legibility of the logo.

Logo best practices

Do


✓ Use the primary logo if possible
✓ Always scale the logo proportionally
✓ Use the correct color version
✓ Allow sufficient clear space around the logo
✓ Ensure the logo is larger than the minimum size

Don't


✕ Rotate the logo.
✕ Change the color of the logo
✕ Distort or warp the logo in any way
✕ Use the wordmark without the icon
✕ Change the typeface or manipulate the wordmark or icon
✕ Use drop shadows or other effects