Logo

Logo versions

Follow these guidelines to ensure the Octopus Deploy logo always looks its best. Our full logo is the combination of the Octopus icon with the wordmark. We also have a version with just the icon.

Primary logo

The Octopus Deploy logo in the horizontal orientation is the primary version and should be used in most cases.

Ocotopus Deploy - Lightmode

Ocotopus Deploy - Lightmode

Octopus Deploy - Darkmode

Octopus Deploy - Darkmode

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Octopus Deploy Vertical logo

Our vertical logo is only to be used when our horizontal logo looks small compared to the other logos surrounding it. For example, on square-shaped event sponsor tiles.

LOGO_Octopus Deploy_lightmode_Vertical_digital_2024 1

LOGO_Octopus Deploy_lightmode_Vertical_digital_2024 1

LOGO_Octopus Deploy_Vertical_darkmode_digital_2024 1

LOGO_Octopus Deploy_Vertical_darkmode_digital_2024 1

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Octopus Deploy monochrome logos

Our monochrome logo is only used when the full-color logo is not possible. Examples of where this logo may be used is black-and-white print material or a collaborator’s website whose style is to use monochrome sponsor or partner logos.

Ocotopus Deploy - Lightmode

Ocotopus Deploy - Lightmode

Octopus Deploy - Darkmode

Octopus Deploy - Darkmode

LOGO_Octopus Deploy_lightmode_Vertical_digital_2024 2

LOGO_Octopus Deploy_lightmode_Vertical_digital_2024 2

LOGO_Octopus Deploy_Vertical_darkmode_digital_2024 2

LOGO_Octopus Deploy_Vertical_darkmode_digital_2024 2

Downloads

Logo mark

Use the mark on its own only if you do not have enough room for the full logo or when the Octopus brand has already been established. While the mark can exist without the wordmark, the wordmark should never exist without the icon.

Octopus Icon

Octopus Icon

Octopus Icon

Octopus Icon

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Logo Usage

Logo Minimum Size

Logo Minimum Size

When significantly reduced, the logo will become illegible. Shown below are the minimum widths we recommend to preserve legibility of the logo. It's important to maintain spacing around the Octopus logo to avoid overcrowding.

Logo Clear Space

Logo Clear Space

It's important to maintain spacing around the Octopus logo to avoid overcrowding. The minimum clear space around the logo is equal to the height of the capital “O”.

Logo best practices

Do


✓ Use the primary logo if possible
✓ Always scale the logo proportionally
✓ Use the correct color version
✓ Allow sufficient clear space around the logo
✓ Ensure the logo is larger than the minimum size

Don't


✕ Rotate the logo
✕ Change the color of the logo
✕ Distort or warp the logo in any way
✕ Use the wordmark without the icon
✕ Change the typeface or manipulate the wordmark or icon
✕ Use the vertical/monochrome when primary logo
can be used