Brand personality
Approachable → Octopus is friendly and easy to talk to. There are no barriers to engage with Octopus, it is open, transparent and trustworthy. It is not overwhelming to scare people off or come across as friendly in a childish manner.
Reliable → Octopus is safe and trustworthy to be an integral part of companies CI/CD Pipeline. It reliably stores information and successfully repeats deployments at scale.
Personable → Octopus is relatable with a welcoming appearance.
Experts → Octopus is an authoritative figure when it comes to deployments and has a serious tone when advising on DevOps.
Contemporary → Octopus is progressive, keeping up with latest technologies on all fronts, DevOps, usability, tech stack etc.
Relaxed → Octopus can relax at times and have fun. It can break out of the corporate mold and make witty associations that make us relatable.
Visual brand
We are reliable experts → We use refined graphics and illustrations to show clarity in our opinions. Bold graphics and simple illustrations with a strong focal point are used to convey complexity in a simple visual form.
We are personable and approachable → We use free-form shapes to create familiar, inviting layouts that create visual interest and keep the viewer engaged longer. Depth is created by layering brand elements to hint at the complexity under the simplicity.
We are bold and contemporary → We use a limited palette and bold flat colour for its simplicity. We have introduced contemporary elements like bright gradients to demonstrate our progression with the trends of the industry and the depth Octopus has.