Typography

Font families

Inter is a popular, open-source neo-grotesque sans-serif typeface designed by Rasmus Andersson specifically for computer screens and user interfaces, known for its high readability due to a tall x-height, clear forms, and features like slashed zeros and tabular figures, available in many weights and a variable font. It's a versatile, clean, modern font ideal for apps, websites, and data displays, offering extensive language support and customization. 


We use Inter for all our to-the-market collateral. Inter Black for headings, and Inter Regular is used for body copy. We also use Inter Bold and Semi Bold for subheaders and highlights.


The font Inter in the modern variable package is freely available from Google Fonts.

 

 

Font stacks

Our website uses our corporate font Inter for headings in level 1 and 2 pages and sans-serif system fonts for our body content. Moving down through the website hierarchy to level 3 pages, the font changes to system fonts throughout. We also use san-serif system fonts in our email marketing.

When Inter cannot be used, we fall back to sans-serif system fonts:

  1. Default sans-serif for the platform
  2. San Francisco (SF Pro)
  3. Segoe UI